Hello everyone!

Just to let you know that the Championship will take place Saturday 19th March in the beautiful and historic district of Al Fahidi in Dubai, in an open space next to The Coffee Museum.

I don’t know the exact time yet but for sure it will be scheduled around late afternoon/evening. Baristas of the UAE, please make space in your busy calendars, ask your bosses for permission with enough time and bring your best recipes to the competition.

An online form for registration will be soon available.

Regarding the event itself, think about it more as a party than as a traditional coffee competition. Remember:

• EVERYONE LIVING IN THE UAE CAN PARTICIPATE, COFFEE PROFESSIONAL OR NOT.
• YOU DON’T HAVE TO TALK OR DO ANY PRESENTATION. YOUR ONLY MISSION IS TO BREW A CUP OF COFFEE USING AN AEROPRESS.
• THE JUDGING IS BLIND, SO NO HUMILIATION IS POSSIBLE.
• THE NICE THING ABOUT THIS COMPETITION IS THAT ONLY FLAVOR, AND ONLY THAT, IS THE MOST IMPORTANT INGREDIENT FOR WINNING.

I really hope to see you all there.

Thanks!